Carpet One Floor & Home members and managers have arrived at the Gaylord Texan Hotel in Grapevine, TX for their annual Winter Convention. Under the convention theme OWN IT, members will share best practices on how they are owning the customer experience in their stores, on-line and in their customer’s homes and offices. They will see new product introductions, review future promotional and digital strategies to attract, engage and convert more customers, and they will hear from Co-CEO’s Howard Brodsky and Rick Bennet on the future direction of their cooperative.
Members will be introduced to new products and attend in-depth sessions focused on the growing hard surface side of their business. The cooperative’s premier carpet brand — Relax, it’s…Lees — is being relaunched with a new product assortment, updated display graphics, and fresh, new advertising. Members will be introduced to a new line of LVT – InvincibleXT, and they will attend a series of three product breakouts to dive deeper into the LVT product category, the trends in hardwood, and the issues related to proper preparation of subfloors for hard surface installations.
“Our product and merchandising teams have worked hard to create an agenda that will bring our members up-to-speed on some of the newest trends in flooring and help them serve their customers better,” said Eric Demaree, President of Carpet One Floor & Home.
Carpet One Floor & Home’s marketing team will introduce the 2018 promotional strategy and new programs aimed at supporting members through promotional assets and digital marketing. The team will also be focused on helping members Own It with lead management. Presentations will stress the importance of managing leads well and provide tools and ideas to help members convert more leads to sales.
Owning the Experience
While members will be taking in a countless best practices, ideas, and information, they will also be treated to ample entertainment and inspiration. Wednesday’s session will open with both American and Canadian National anthems sung by Daniel Rodriguez, known as the “Singing Policeman.” As a Brooklyn police officer and first responder, Daniel saw first-hand the horror and devastation on 9/11. Daniel’s voice has inspired a nation and will undoubtedly do the same for Carpet One members as they kick off this winter’s convention.
American Idol alum, Jax, will be providing music and inspiration during Thursday’s opening. Jax is a soulful singer from East Brunswick, New Jersey and an inspirational young woman who recently released her EP, ‘Funny’.
Thursday will also feature Retired U.S. Army Staff Sergeant Travis Mills for a closing keynote presentation. Travis was injured while serving in Afghanistan in 2012. He is one of five servicemen that survived their injuries as a quadruple amputee. Carpet One Floor & Home was first introduced to Travis in 2014 as part of their partnership with the Stephen Siller Tunnel to Towers Foundation and their Building for America’s Bravest program. Now, as a “Recalibrate Warrior” Travis inspires others as a motivational speaker.
To close out the Convention, Carpet One Floor & Home members will be treated to a musical mash-up featuring Broadway stars in “A Tribute to Hamilton.” The musical numbers will complement the annual awards presentation at the closing event.
“We’ve put together a Convention that offers our members ample opportunities to learn from experts and their fellow members,” said Demaree. “I’m confident that every member will go home with the tools they need to improve their business.”
About Carpet One Floor & Home
Carpet One Floor & Home is North America’s leading floor covering retailer, with 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor™ merchandising system that simplifies the shopping experience and The Beautiful Guarantee®, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living® Flooring Installation System.